Shine for Susie ALS Charity Fund was formed by the Burchett & Liles Family to raise funds in the fight against this disease. This charity organization puts on benefit concerts to raise funds to fight ALS and create a better more musical tomorrow for those suffering with the condition.

In the work they wanted to rebrand their visual identity that would create a unique look for the concert series, and develop a logo that embodies the essence of the cause. They also wanted this design to be used on promotional materials such as signage and passes with clarity and memorability in mind. Additionally, provide functional items like business cards that cater to organizational need to promote the event on a personal level.

I approached this project with the goal of combining uniqueness and cleanliness to better off set their previous look. The logo previously focused on the '“shine” part but not what the event of the concert, so I created imagery that focused on the core aspect of the concert and built the custom type around that aspect. The color scheme includes white and blue to connect to the global recognition of the ALS awareness ribbons and creates an immediate connection to the cause.